Allure Bridals has a secret. It's a built in corset that gives a bride the signature fit and structure that you'll only find in Allure Bridals wedding dresses. Modern silhouettes and affordable prices are also part of what gives an Allure Bridals wedding dress it's popular appeal. The Allure collection includes: Allure Bridals, Allure Couture, Allure Romance, Madison James, Allure Women (Plus Sized) and Allure Modest.