Jim Hjelm wedding dresses created before May 2014 were designed by Francesca Pitera. Now the line is led by rising industry star Hayley Paige. Jim Hjelm offers a varied collection of gowns from vintage to modern all with a feminine flare and unique detailing. Hayley Paige says she plans to deliver wedding gowns that are provoking and elegantly iconic, while maintaining a polished, sophisticated aesthetic.