A visionary, Sarah Alouache defies all the rules and traditions to create her own path! Her love for bridal started at a very young age when she loved modelling for her mom as a flower girl in fashion shows. Growing up in the bridal fashion world with a mother who had impeccable taste and owned one of the most prestigious boutiques in Montreal, she was inspired by all the magnificent beauty that surrounded her.

It was only when she was engaged and was a bride herself that she discovered her true calling in life. She calls it the start of something magical! Sarah is described as a free spirit, and she loves celebrating her love for authenticity and romance through her design catered explicitly to the modern bride.